The World IP day was organized on April 26, 2017 at Marriott, Hotel, Islamabad, to promote IP culture in the country. The day was celebrated to promote awareness about Intellectual Property Rights (IPRs) and to encourage innovation and creativity. The theme of the World IP day this year is “Innovation – Improving Lives” - to explore how innovations are making our lives healthier, safer, and comfortable. Besides awareness campaign through media an “World IP Day Seminar 2017” was organized at Islamabad. On the sideline of the seminar, a mini exhibition was also organized to encourage innovations in the country where 33 innovative projects by the public and public sector were displayed. World IPO Day 2017 events are also being organized in Lahore on April 29, 2017 and in Karachi on May 2, 2017.